A Complexion Company
Committed to sharing African-native holistic practices passed down for generations, A Complexion Company creates eco-luxury African wellness and clean beauty solutions for women of color. By using simple and natural formulas, sustainable packaging, and ethical sourcing, A Complexion Company works to create a community in which humans, animals, and the natural world share a holistic and sacred bond.
Biocol Labs
Founded in 1977 in Lisbon, Biocol Labs set out to create health essentials with mineral- and plant-based science. Family-owned and operated, each supplement is free from chemicals and created by combining high-quality superfoods and plant extracts with minerals for high-powered solutions.
Boy Smells
Created by partners Matthew Herman and David Kien, Boy Smells began when the two started experimenting with candle-making in their Los Angeles kitchen. With a collective history in fashion, the two worked putting together non-traditional scent pairings for candles that simultaneously embrace masculinity and femininity. Each candle is developed and mixed in the couple’s home in LA, as well as hand-poured and hand-labeled so you can burn expectations and release clear intentions.
Corpus Naturals
Inspired by the desire to create a natural deodorant that didn’t require a sacrifice in quality, skincare expert J.P Mastey founded Corpus Naturals. With every aspect of production occurring in the US using renewable energy, the California-based brand is dedicated to transparency at all stages, while providing a safer alternative to traditional deodorant (where parabens and aluminum are often present). Made entirely with plant and mineral-based ingredients, Corpus Natural deodorants are vegan and free of synthetics.
Costa Brazil
Costa Brazil is an eco-beneficial beauty line created by Francisco Costa to capture the rich, natural essence of Brazil. At the core of Costa Brazil’s skincare rituals is an exclusive Jungle Complex, ingredients sustainably sourced from the Amazon rainforest and packed with antioxidants, minerals, and micronutrients to enhance skin’s glow. Beyond those beauty benefits, Costa Brazil works with local cooperatives and scientists to ensure production is good for the earth, too. Recycled, biodegradable materials and wild harvesting are used wherever possible.
Dr. Kerklaan Therapeutics
Dr. Kerklaan is a line of triple-tested, cruelty-free topical products for pain relief. Formulated to help those suffering with everything from conditions like fibromyalgia to PMS symptoms to sleeplessness, Dr. Kerklaan’s line is non-GMO, and free of parabens and sulfates.
Ellis Brooklyn
With 11 years and counting as the beauty columnist for the New York Times, Ellis Brooklyn founder Bee Shapiro has had endless products come across her desk. With a starting vision to create beautiful scent that was vegan, cruelty-free, and environmentally friendly, Bee aims to create a soothing, luxury experience with her products. Working with an FDA-certified farm, and using complementary essential oils and sophisticated packaging, Ellis Brooklyn is focused on quality from start to finish.
Femmue
Kelly S. Chung became a beauty entrepreneur in 2008, and after seven years of working non-stop, she realized she needed to embrace the idea of self-care more emphatically. Floral arrangement soon became a weekly ritual, allowing her to fully immerse herself in the beauty and power of flowers. Inspired by their energy and potent ability to heal, strengthen, and support the skin, FEMMUE was born in 2015.
Flora + Bast
By delivering medical-grade results through simple and bioactive formulas, FLORA + BAST is committed to natural wellness as a lifestyle. With their hemp sourced, extracted, and compounded from Vermont, FLORA + BAST works directly with three family farms who utilize regenerative agriculture practices to ensure the well-being of people, plants, and animals.
Fur
Dedicated to create space for a more inclusive definition of beauty, Fur creates simple and effective products for everything from ingrown hairs to razor bumps. Made with essential oils, these products are designed to clear pores, soothe the skin, and soften hair.
Grown Alchemist
Founded by Jeremy and Keston Muijs, Australia-based Grown Alchemist combines an understanding of cellular renewal and nutrient metabolization for scientifically innovative skincare products. Enhanced with powerful botanicals and sleek packaging, these formulas work to repair skin while slowing the effects of aging.
Guy Morgan
Inspired by his search for effective skincare made with high-quality, natural ingredients, Guy Morgan created the self-titled brand at the age of 22. Based in East London, the inclusive, agender skincare line uses ethically sourced organic, vegan, and wild-grown ingredients to ensure effective results for skin and a positive environmental impact.
Hayo'u
Hayo'u founder Katie Brindle dreamt of becoming an opera singer. However, after she was involved in a serious car accident she discovered the self-healing power of Chinese medicine and a passion for sharing this ancient, natural healing system. She founded Hayo'u to distill the philosophy of Chinese medicine into modern tools that not only improve well-being but are easy and pleasurable to use. Using certified crystals, Hayo'u delivers beauty tools that reduce stress, boost complexion, and supercharge energy levels when used for just a minute a day.
Healist
Driven by the belief in the body’s innate capacity to heal itself, Healist combines science with nature to develop all-natural solutions to counter the depletion that modern life causes everyday.
Herbivore Botanicals
What started in Julia Wills and Alex Kummerow’s Seattle kitchen is now one of clean beauty’s most coveted lines. Bringing together natural ingredients, cold-pressed oils, and therapeutic-grade essential oils, Herbivore’s potent treatments are built to restore skin and promote a healthy, radiant glow. Made without synthetic ingredients, parabens, phthalates, chemicals, or fillers, the brand is dedicated to creating powerful all-natural formulas that are packaged with recyclable and reusable materials.
Hora
After years as a consumer spending fruitless time and money in the search for effective skincare products, Samantha Czubiak founded Hora to develop and share products that harness the power of clean active ingredients to address specific needs.
LIHA
With a vision to create innovative, luxe, vegan skincare, LIHA blends the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. LIHA is dedicated to sharing the power of wellness, slow living, and self-care.
Mauli Rituals
Inspired by science-led Ayurvedic principles and a sense of British refinement, Mauli was created by husband and wife team Anita and Bittu Kaushal. Native Brits of Indian origin, they re-discovered the healing power of India's natural herbs and holistic traditions to create results-driven wellness blends made with the finest ingredients.
Mineral
Mineral founder Matthew Miller was drawn to the power of plants after a Peruvian hiking trip took a painful turn, ending in an amoeba parasite that required him to fly back to the US. Grown organically in small batches in Colorado, Mineral’s products are 100% organic and free of pesticides and chemicals. The plant’s essential fats, proteins, and vitamins are preserved in the extraction process, allowing for products that absorb into the body efficiently for balance in both the body and mind.
Moon Juice
When raw, medicinal foods helped Amanda Chantal Bacon heal a hypothyroid condition, her entire outlook on food changed, eventually leading to Moon Juice. Launched in 2011, the Los Angeles-based brand is wholly devoted to helping those looking to supercharge their beauty and wellbeing. Bacon’s healing powders, dusts, and other wellness creations provide a wide range of benefits from enhancing the body’s ability to handle stress to increasing brain function. Harnessing the power of adaptogenic and herbal remedies, Moon Juice is a holistic, healing force.
natureofthings
Grounded in the belief that health is harmony, natureofthings is built on the ritual of caring for oneself daily. With plant-based formulas that are both healing and preventative, each product, like the Fortifying Magnesium Soak and the Restorative Floral Bath, is created with an emphasis on quality, transparency, and science-backed results. For a life beyond first use, packaging has been thoughtfully designed to support meaningful reimagination.
NOTO Botanics
NOTO is a natural, gender-fluid, multi-use cosmetic line that utilizes simple yet high performing organic ingredients. With a deep devotion to representation, sustainability, and activism through identity, NOTO encourages the exploration of the many layers of what self-expression and beauty can mean.
Papa & Barkley
Looking for a way to ease his father’s debilitating back pain, Adam Grossman founded Papa & Barkley. The brand is made of a proud team of caregivers, scientists, and advocates and works with small farms in California. Committed to avoiding solvents and following a chemical-free infusion process, Papa & Barkley produces safe and reliable products from the whole plant.
Plant Apothecary
PLANT Apothecary sets the standard in certified organic, eco-friendly self care—for your body and your mind. We use the highest-quality organic essential oils and other super-powered botanical ingredients to make highly effective, plant-based skincare—for those who demand the ultimate in clean, vegan, cruelty-free beauty and grooming.
Plant People
Plant People founders Gabe Kennedy and Hudson Gaines-Ross first met on a hike, where they quickly discovered a shared experience: both had suffered from serious spinal injuries and found themselves disillusioned by the pharmaceuticals they were offered for relief. The healing each searched for was found in the choice to follow a plant-based path, and that powerful decision is what led to Plant People's beginnings. All products are vegan, non-GMO, and gluten-free, as well as free from pesticides and herbicides.
Ranavat
Michelle Ranavat is a first-generation Indian American who grew up in Wisconsin. In 2017, she created RANAVAT, a botanical skincare collection as a tribute to the elevated level of self-care and devotion to ritualistic daily practices found in her Indian heritage. Inspired by the beauty rituals of Indian royalty and the science of Ayurveda, RANAVAT’s formulas are sourced with the finest botanical ingredients.
Salt & Stone
Having spent years as a professional snowboarder, Nima Jalali understood the need for products that can protect and nourish skin through long periods spent outdoors, exposed to the elements. So in 2017 Jalali founded Salt & Stone, a unisex skin and body care brand that aims to create advanced and highly effective formulas using natural and organic ingredients. Combining the benefits of science and nature, each product is developed by a team of chemists without fragrances, sulfates, parabens or GMOs, and is manufactured by renewable solar and hydroelectric energy.
Skin Gym
Creating basics for authentic beauty, Skin Gym provides beauty tools and rollers for healthy, glowing skin. Based in Los Angeles, each product is cruelty-free and made without harsh chemicals for a natural take on skincare.
Solara Suncare
More than just SPF, Solara creates suncare designed to boost skin’s barrier while protecting against the sun, blue light, and pollution. Powered by plants, each formula is vegan, responsibly sourced, and cruelty free as well as made without irritants and fillers and packaged with recyclable materials.
The Beauty Chef
Carla Oates created The Beauty Chef in 2009 after healing her family’s skin issues and discovering that beautiful, glowing skin begins with a healthy gut. The pioneer of the inner beauty category, The Beauty Chef now has a range of bio-fermented, probiotic-rich whole food supplements and organic topical skincare products. Carla works on her unique formulas with a team of leading microbiologists, naturopaths, and nutritionists, employing cutting-edge research to develop formulas that promote beauty from the inside out.
The Good Patch by La Mend
With an emphasis on reducing common ailments, The Good Patch by La Mend was founded by David Nicholson, Kelly Brock, and Betsey Scanlan. The brand works to provide discreet relief in the form of a patch, without dangerous additives like synthetic fragrances, sulfates, and parabens. Patches have a high bioavailability, work quickly, and last up to 12 hours.
Wildflower
Founded in Vancouver in 2012, Wildflower began with the mission of inspiring people to follow a holistic way of life by connecting them to the healing power of nature’s remedies. Committed to core values of transparency, sustainability, and freedom, Wildflower is dedicated to creating safe, effective products. Every item they make is produced in the USA in GMP facilities, before being third-party lab tested for accurate labeling and quality assurance. Made with 100% plant-derived, natural ingredients like coconut oil, peppermint, and shea butter.
WTHN
Inspired to help others heal their bodies and relax their minds, Michelle Laviree and Shari Auth founded WTHN. Drawing from Traditional Chinese Medicine, the WTHN approach is to combine ancient wisdom with modern science to help you prevent, heal, and glow. Optimizing herbs, WTHN products work in a variety of ways, from reducing stress to boosting the immune system and endurance.
Wunder Workshop
Wunder Workshop was founded in 2014 by Zoë Lind van't Hof and Tom Smale to share the highest quality and sustainably-sourced herbs, spices, mushrooms and medicinal plants with their global community. The company is inspired by intuitive herbalism and Ayurveda, and is based on a set of ethical and sustainable values to promote a transparent relationship between grower and consumer.
