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Relying on the finest botanical ingredients, Heretic believes that nature is wildly provocative and powerfully therapeutic. By combining conventional perfumery with the healing properties of natural extracts, Heretic creates truly functional fragrances inspired by ancient traditions.
We believe plants have the transformative power to heal, energize, and nourish, and that living well means making a conscious shift in our thinking, habits, and daily rituals. We’re committed to elevating wellness through a curated selection of carefully vetted plant-based products, and place daily emphasis on transparency, education, and experience.