Kelly S. Chung became a beauty entrepreneur in 2008, and after seven years of working non-stop, she realized she needed to embrace the idea of self-care more emphatically. Floral arrangement soon became a weekly ritual, allowing her to fully immerse herself in the beauty and power of flowers. Inspired by their energy and potent ability to heal, strengthen, and support the skin, FEMMUE was born in 2015.
We believe plants have the transformative power to heal, energize, and nourish, and that living well means making a conscious shift in our thinking, habits, and daily rituals. We’re committed to elevating wellness through a curated selection of carefully vetted plant-based products, and place daily emphasis on transparency, education, and experience.